The line “Gano’n rin po ang opinyon ko,” is a typical response among passive participants in focus group discussions. Not only does it put a good amount of information to waste, it also hinders researchers from getting accurate data by way of faulty recall and biased thinking.
Insert Dial Testing in the scenario. This method is an answer to research jitters by providing accurate, and real-time results.
As the country’s premier campaigns management and lobbying firm, PUBLiCUS Asia, Inc. is known for helping political and corporate clients in achieving desired results by providing targeted data through its Dial Testing tool, Perception Analyzer.