PUBLiCUS Asia, Inc. is pleased to share with the public the results of its Social Media Intelligence Report for the month of February, which covers three (3) ranking metrics: Exposure, Popularity, Virality.
Taking into consideration that the election battlefields today are divided into three: ground, air and digital, PUBLiCUS Asia released the benchmark report of the SMIR last January 2019 as a guide to the May 2019 elections. PUBLiCUS Asia also announced that a monthly report will be released to the public to guide the voters, campaigners and candidates on the blue ocean strategy re using digital for political campaigns.
Based on the report for the month of February, the Senate candidates included in the Ranking by Exposure are fairly similar to the results of the January 2019 benchmark: Special Assistant to the President Bong Go and Mar Roxas maintain the first and second post, respectively; Ilocos Norte Governor Imee Marcos, incumbent Senators Sonny Angara and Grace Poe, Makabayan bet Neri Colmenares, former PNP chief Bato dela Rosa, LAKAS-CMD’s Doc. Willie Ong, Katipunan ng Demokratikong Pilipino (KDP)’s Glenn Chong, and Kilusang Bagong Lipunan (KBL)’s Larry Gadon remain in the top 12. Incumbent Senators Bam Aquino and JV Ejercito join the top 12, while former MMDA chair Francis Tolentino and Senator Cynthia Villar are out.
For the Ranking by Popularity, Willie Ong and Bong Go continue to lead the list. Similar to the Ranking by Exposure, Francis Tolentino and Cynthia Villar failed to secure their position in the top 12. Grace Poe and former Solicitor General Florin Hilbay also dropped out of the top 12. On the other hand, Larry Gadon, Liberal Party’s Chel Diokno and Erin Tañada, and Pwersa ng Masang Pilipino (PMP)’s Jinggoy Estrada entered the top 12. Other names that made it to the top 12 are Imee Marcos, Mar Roxas, Bam Aquino, Bato dela Rosa, Glenn Chong, and Bong Revilla.
Meanwhile, Willie Ong now lands as number 1 in the Ranking by Virality, with Mar Roxas as number 2. Independent candidate Romulo Macalintal, Erin Tañada, Jinggoy Estrada, and Chel Diokno made it to the top 12 for the month of February, while Francis Tolentino, Cynthia Villar, former journalist Jiggy Manicad, and Glenn Chong slipped out of the cut. Candidates who have managed to secure a slot in the top 12 include Bam Aquino, Bong Go, Imelda Marcos, Grace Po, Bong Revilla, and Bato dela Rosa.
The SMIR measures the preconceived opinion of the potential voters that is formed prior to official filing and after. The SMIR measures the stability of each qualified candidate’s perception among voters. This framework does not specifically differentiate probable event-based factors but measures the impact the event has on candidates, roughly shifting in perceptions and exposures.
The report was generated using a proprietary software of AutoPolitic with its CXO, Roger Do, serving as Social Intelligence Analyst to PUBLiCUS Asia. The Report is as of March 1, 12:01 am, extracting social media data from February 1, 2019 to February 28, 2019, (20,463,141 data points). All the extracted data are from social media content, reactions, behavior index, and the nature of the extracted data was passive, without an active stimulus. This report does not include active stimulus triggering biases in the form of questions, survey, or polling.
PUBLiCUS Asia is a 16-year old political consulting firm based in Manila with ASEAN as practice area. Its core competencies are lobbying, campaigns, competitive intelligence, strategic communication and capacity building.