Why Outsource?

Corporations should out-source government relations service because PUBLiCUS:

1. Is able to maintain independence and objectivity when confronted by an issue;
2. Can easily influence senior management because of its neutrality;
3. Can reduce overhead cost since fee is limited to professional service; hence, the company does away with expenses for salaries/wages of government relations staffs;
4. Is a specialist in government relations and lobbying is an expertise that an internal staff lacks; and
5. Is cost effective than full-timers.

Public interest advocacy will need the expertise of professionally trained/experienced individuals in pushing a particular agenda in government, both at the local and national levels. Hence, it is more cost-efficient for clients to out-source government relations service to known experts who understand government culture, institutions, processes, and procedures than to maintain an in-house unit that lacks the necessary preparations to be effective in government relations.