The PAHAYAG End-of-the-Year survey is an independent and non-commissioned poll done by PUBLiCUS Asia Inc. covering the period of December 3-9, 2020. It is a nationwide purposive sampling survey comprised of 1500 respondents drawn from a research panel of approximately 100K Filipinos maintained by a Singapore-based firm. The survey research panel was restricted to registered voters. Parameters based on respondent age and location were also considered in the sample formulation in order for the resulting sample to conform more closely to the features of the voting population as defined by statistics from the COMELEC. The reading was divided by super regions: NCR, Northern and Central Luzon (NCL), Southern Luzon (SL), Visayas (VIS), and Mindanao (MIN).
President Duterte registered the highest overall approval rating of ~70%. This represents an improvement from his ~65% score in the PAHAYAG-SONA survey of August 2020. Vice President Robredo registered the highest disapproval rating of ~34% which is in line with her score in the PAHAYAG-SONA survey. SP SOTTO recorded an increase in his overall approval rating from 39% in the PAHAYAG-SONA survey to ~47% in this EOY survey – thereby giving him the biggest improvement among the TOP5 leaders.
President Duterte registered the highest total high trust rating of ~62%. This represents an improvement from his ~55% score in the PAHAYAG-SONA survey. Vice President Robredo registered the highest TOTAL LOW rating of ~42% which is again in line with her score in the PAHAYAG-SONA survey. SP SOTTO recorded an increase in his total high trust rating from ~22% in the PAHAYAG-SONA survey to ~30% in this EOY survey.
Sen. Pacquaio remains at the top among senators in terms of approval rating at ~70%. Sen Go improved from ~42% in the PAHAYAG-SONA survey to ~51% in this EOY survey – a massive gain in just a few months. Sen Poe’s approval remains constant at~43%. Sen Pacquaio also remains the most trusted senator with a total high trust rating of ~58% despite registering a decrease from his PAHAYAG-SONA survey score of ~63%.
President Duterte registered the highest shares of all the traits measured. His top traits include has love for the Philippines, has concern for Filipinos, responsible, pro-poor and sincere/authentic.
Nine (9) modules were analyzed in this run: state of the economy and economic prospects, assessment of COVID-19 responses, national issues, leadership scorecard, emotional quotient of leaders, media consumption habits and responses to media campaigns, predisposition, travel likelihood, and blended learning.
The last PAHAYAG survey was done in August 2020, right after the State of the Nation Address. PUBLiCUS has been doing commissioned surveys as early as 2007 and launched its PAHAYAG brand in 2017 as its CSR, addressing the need for timely, relevant, and actionable information. PUBLiCUS likewise introduced in its PAHAYAG surveys new metrics: Emotional Quotient (or the Love, Care and Solidarity Index), electoral predisposition instead of preference since there are no official list of candidates yet, as well as household sentiments to complement existing optimism metrics. PUBLiCUS also employs its proprietary software (CAPI instead of PAPI) to facilitate the rapid release of results. PUBLiCUS remains committed to ensuring data integrity and the quality of our analytical outputs.
PUBLiCUS currently uses a research panel (i.e. individuals recruited to answer surveys) instead of face-to-face due to the restrictions imposed by COVID-19 and the lockdowns. It is treated as a non-random sample as it did not give every element in the population a nonzero chance of selection, nor did it base sample selection through a fully randomized procedure. Instead, its sample is drawn according to a set of parameters or variables that conform to the population under consideration (i.e. samples have to be a certain age, gender, voter profile, etc.).
Dr. David Yap
Chief Data Scientist