EUDel’s Local is Lead Team in Dev’t Coop IEC Campaign

22 Jun

EUDel’s Local is Lead Team in Dev’t Coop IEC Campaign

PUBLiCUS Asia assists the Delegation of the European Union in its information-education-communication (IEC) campaign for its development cooperarion projects.

The Framework Contract COM 2015 promotes and highlights the EU Delegation’s development cooperation policy, communication messages, and initiatives in the Philippines under the leadership of its new Ambassador, His Excellency Franz Jessen.

Said contract is anchored on the Multi Annual Indicative Programme 2014-2020, a seven-year support strategy that is focused on two key areas: 1) rule of law; and 2) inclusive growth through sustainable energy and job creation.

With these focal points at hand, PUBLiCUS will be in charge of ensuring that intensive communication activities are delivered to further increase understanding on public diplomacy, policy dialogue, and the EU Development Cooperation in the Philippines. PUBLiCUS is also tapped for EUDel’s IEC initiatives in key sectors such as business, trade, cultural exchange, climate change, education, and peace process.

In 2013, PUBLiCUS Asia, through a consortium with Media Consulta based in Berlin, ran EUDel’s public diplomacy project through enhancing its image and identifying its visibility as a business and political partner of the Philippines under the direction of former EU Ambassador to the Philippines, Guy Ledoux.