EXECUTIVE SUMMARY – FINDINGS OF PAHAYAG LUZON POLL
Brands they know, brands they patronize or use, brands that have become endearing to them
In this poll respondents were shown a list of popular Philippine brands of restaurants, food and beverage, products, services, etc., and were asked to identify brands they know, brands they patronize or use, and to choose 3 brands in each category (restaurant, food and beverage, health and personal care, telecommunications services, other services) they use that have become endearing to them or their family. Jollibee, Mang Inasal, and Chow King are the most endearing brands for Balance Luzon voters. Popular lechon manok chains Chooks-to-go and Andok’s also register notably with voters. Among the listed food and beverage brands, Datu Puti and canned/frozen meats were found endearing to respondents. For health and personal care, Mercury Drug registered with highest endearment, while Smart and Globe garnered the highest following for telecommunications services. For other services, media outfits ABS-CBN and GMA 7 are most valued by Balance Luzon voters.