EXECUTIVE SUMMARY – FINDINGS OF PAHAYAG NCR POLL
Source of news
94% of voters from NCR get news about government leaders, politics, current events from TV, 27% from social media, 22% from radio, 20% from narration of a friend/acquaintance, 19% from narration of a relative, and 14% from reading the newspaper. 82% of voters watch news on TV 4 or more times a day in one week; 29% listen to the radio for news 4 or more times a day in a week; 15% said they read news from newspapers 4 or more times a day in a week.
Newspapers of choice
Among those who read newspapers, 22% read Balita, 17% read Manila Bulletin, 19% read Business Mirror, 12% read the Philippine Daily Inquirer, and an equal percentage of 7% read Abante and The Philippine Star.
Internet as source of news
News consumption from the Internet among voters is low at 10% saying they read news on the internet 4 or more times a day in a week, with 82% saying they rarely or don’t read new on the Internet. However, a good number of voters see reading news from websites Facebook and Twitter as important or very important, with a record of 58%.