iSKOR ko to!

Believing that good news is good business, PUBLiCUS launched a radio show over DZRH in January 2005. Without radio experience and marketing savvy, but with good intentions for a cause long overdue, iSKOR ko ‘to promoted corporate social responsibility and help small and medium enterprises without much promotional pesos. PUBLiCUS carried the brunt financially for a year and a half. Interestingly, iSKOR ko ‘to! became the No. 1 show in its timeslot in the 2nd quarter of 2006. Though it has been off the air since April 2007, iSKOR ko ‘to! was recently awarded an Anvil for Merit. Plans are being made for its revival on a different radio station under a new programming.