Aug 3, 2021, PUBLiCUS Asia Inc has just released its second quarter poll, conducted from 13-19 July 2021. It is a nationwide purposive sampling survey comprised of 1,500 respondents drawn from a research panel of approximately 100,000 Filipino registered voters maintained by a Singapore-based firm.
With the fierce battle for viewership, most traditional news outlets have diversified their businesses to include online channel – from just mirroring their main channel, to now a stand-alone business. The first to adapt always gets an advantage, but credibility is built with consistency, fair and balance news.
And with a 60% high trust, CNN Philippines captures the high trust rating top spot. GMA7 and Philippine Daily Inquirer round-up the top 3 spots as the most trusted media outlet.
While Rappler and ABS CBN (online) garnered the highest total low trust ratings.
The survey is an independent, non-commissioned, national poll covering eight (8) modules measured: state of the economy and economic prospects, COVID-19 vaccine tracker, national issues, scorecard for national leaders and institutions emotional quotient of incumbent and prospective leaders, media consumption habits and responses to media campaigns, predisposition, and the Duterte administration scorecard.