PUBLICUS attends RISE

RISE was the biggest startup event in Asia for the year. During the three-day series of events, held from July 11th – 13th 2017, a multitude of speakers, entrepreneurs, and investors from some of the world’s biggest companies and exciting startups, descended on the city.

RISE 2017 saw 580 startups, 400 investors, 565 journalists and 240 speakers. Leaders of Alibaba Group, Stripe, WeChat, Google, 9GAG and more likewise shared their experiences. Gary Vaynerchuk, American serial entrepreneur, four-time New York Times bestselling author, speaker and internationally recognized internet personality, spoke of the importance of EQ on RISE’ Centre Stage. The annual event saw debating robots, India’s answer to WhatsApp and several talks on fake news, power of videos, debranding, self-driving vehicles, among others.

RISE 2017 had 12 conferences connecting every industry. Facebook also sponsored series of workshops in the three-day conference. Focus was on platform partnerships and partnerships in messenger.

PUBLiCUS Asia’s CEO, Malou Tiquia and MIS head, Jake Bergonia joined RISE 2017 as delegates to the conference cognizant of the importance of innovations through technologies and platforms in the field of communications, building communities, new economy, AI, Asia’s Silicon Valley, gaming and gamers, etc.

PUBLiCUS is a leading proponent in adopting innovations in political management. It is the second owner of the Perception Analyzer (the first being a former president). The firm also uses a German technology in analyzing social media via Ubermetrics and has invested in putting together a polling app using the CAPI method.

RISE 2017 was held at the Hong Kong Convention and Exhibition Centre.